Odličan članak o online kupovini iPod-a i tome ljudi slabije kupuju ako je ruka koja drži iPod crna ili - tetovirana!!!
Black sellers do worse than white sellers : they receive 13% fewer responses and 17% fewer offers... 44% less likely to accept delivery by mail, and 56% more likely to express concern about making a long-distance payment.
http://freakonomics.blogs.nytimes.com/2010/06/01/the-visible-hand/
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